New Downcast Release Explores Country Music’s Dance Club Culture With Single From Newcomer Artist Rachele Lynae
|(Nashville, Tenn. – April 30, 2012)
Video news release service DownCast has released a new campaign this week that explores the emerging career of Country artist Rachele Lynae and the resurging dance club phenomenon in Country music.
The video news release (view it here) focuses on Lynae’s new single, “Party ‘Til The Cows Come Home” and its impact within the Country dance club scene. Up-tempo, dance-oriented singles or remix versions made especially for the clubs are becoming an important element of many newcomers’ careers. Artists including Luke Bryan, Laura Bell Bundy, Jake Owen and Gloriana are just a few of the acts that have benefited from the support of the dance club community in recent years.
Nashville-based Marco Club Connection specializes in promoting Country acts and their dance singles to Country dance venues across the U.S.
“This song is a perfect vehicle to introduce Rachele into the Country dance club scene,” says Bobbe Morhiser, Marco Club Connection’s Manager/Venue Marketing. “Early testing by club DJs has been very positive, with many outlets adding the single right out of the box. Normally it might take several weeks after a song is released to radio before they add a song to their playlist. Many venue DJs work at local radio stations, and club spins can often translate into airplay on those stations and websites.”
Nashvillechoreography.com’s Kevin Andrews created a custom line dance for Lynae’s “Party ‘Til The Cows Come Home.”
“This line dance was custom tailored with Rachele’s dance abilities in mind,” says Andrews. “I have been teaching it to people between ages five and eighty-five, and the response has been overwhelmingly positive.”
CMT and CMA award-winning director Trey Fanjoy directed the “Party ‘Til The Cows Come Home” video, which includes cameo appearances from several dancing cows. Country artist Jamie O’Neal produced the track and co-wrote the single with Stephanie Bentley, Jimmy Murphy and Lynae. The DownCast VNR footage was shot and developed by Nashville-based television production company Travis Television.
Hot Schatz PR’s Schatzi Hageman is handling publicity duties for Rachele Lynae and the The Momentum Music Group label. Contact her at firstname.lastname@example.org.
The DownCast service was developed in 2010 as a joint venture between The AristoMedia Group and Travis Television to distribute EPK’s and VNR’s to a distribution network of approximately 10,000 U.S. and international media outlets. To learn more, visit www.downcastserver.com.
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